Udemy – Nonprofit Marketing Mastery

About this topic…

Marketing is an organization’s ability to effectively market its mission and programs to the community, funders, and donors.

What You Will Learn

• What marketing is (and is not) and what nonprofits “sell and promote.”
• How common marketing models (like STP and AIDA) help our nonprofits effectively market.
• The three components of effective marketing efforts.
• The range of foundational tools that inform and influence your marketing strategy.
• Three ways to measure the effectiveness of marketing using qualitative, quantitative, and framework-structured approaches.
• Creating buy-in that involves the entire team in moving toward short, medium, and long term goals.
• How each member of a nonprofit team can set goals that support the marketing of the organization using models like GROW, FAST, SPIRO, and SMART.
• Leveraging your Theory of Change to supercharge your marketing work and abilities.

Who is this learning path for?

Nonprofit marketing is all about promoting the good work you do with the people who can support it, get involved, and even get help. This learning path is for those professionals seeking to participate directly and supportively in enhancing the visibility of your nonprofit, whether you be in a marketing role or one that focuses on programs, development, or support.

This learning path explores the following Korn Ferry competencies:

• Communicating Effectively
• Customer Focus
• Cultivates Innovation
• Driving Vision and Purpose
• Driving Engagement

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