Mark Hess – LAZY BUM MARKETING 2024

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“Bum marketing is a term that originated in the early days of internet marketing. It refers to a free approach to online marketing often utilized by individuals with limited resources or budgets. 

The term “bum” is used metaphorically here, suggesting a grassroots, scrappy approach rather than a sophisticated or well-funded one.

In bum marketing, individuals typically focus on leveraging free platforms to promote products or services. 

The strategy often revolves around creating content that addresses the needs or interests of a target audience with the goal of attracting organic traffic and generating leads or sales.

While bum marketing may lack the polish of more traditional marketing approaches, it is still effective, particularly for individuals or small businesses operating on a shoestring budget.” – ChatGPT Definition of Bum Marketing

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