Domestika – The Laws of Visual Perception Unit, Weight, Balance and Movement

 Learn to compose, balance, and create motion in a piece to achieve full expressivity  Pepe Gimeno–designer, typographer, illustrator, photographer, and visual artist–teaches you about the laws of visual perception and how to correctly apply them to achieve full expressivity in all your projects.  He illustrates each law by showing you a series of pieces that he has made from scrap materials. Discover a fascinating approach that, conceptually and formally, lies somewhere between experimental graphics and artwork.  In this course, learn how to overcome project constraints and transform obstacles into the creative engine and driving force behind your graphic proposals and solutions.  By the end of this course, you’ll know how to use the laws of perception in a wide variety of creative applications including compositions for posters or illustrations, creating page layouts for a book, arranging different elements on the facade of a building, creating typographic characters, and designing virtually any object.

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