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| File Name: | Andrew Foxwell Ad Buyers Bundle |
| Content Source: | https://foxwelldigital.podia.com/ad-buyers-bundle |
| Genre / Category: | Business Tutorials |
| File Size : | 3.9 GB |
| Publisher: | Andrew Foxwell |
| Updated and Published: | August 09, 2023 |
Access to Optimizing and Auditing With Confidence and Clarity and Tried + True Testing at a discounted rate.
This course is everything you need to know about how to optimize, audit, and improve the performance of Facebook and Instagram ads in a post-iOS14 era. It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly, and build creative that converts.
Course Outline & Class Takeaways
- Defining optimization and auditing
- How to know when to audit an account and when to optimize
- Common issues and misconceptions
- Recent changes in optimizations and auditing (iOS14.5)
- How advertising post-iOS14 is different from pre-iOS14
- Planning and strategizing the optimization process the right way
- Daily, weekly, and monthly optimization
- Which metrics to look at when optimizing
- Optimizing through creative, audiences, bidding, and placements
- Tools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account audits
- Step-by-step guides and checklists for accurately optimizing and auditing
- Setting attainable goals and expectations
Course Also Includes
- Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 with updates on changes to Facebook and Instagram ads you must know.
- Interviews with industry experts including: Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.
- Resources including: Delayed Attribution Worksheet, ROAS Calculator, Advertising Changelog
DOWNLOAD LINK: Andrew Foxwell Ad Buyers Bundle
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